“Is social media worth it?” Jamie Salvatori, founder of Vat19 said that. “I would argue that it’s not." he argued that in his experience promise of social media doesn't work; putting up content, build an audience, brand and build sales in the process. Georgeanee Bender, a partner at Kizer & Bender, disagreed he argued that, “Social media has become mainstream marketing; it’s today’s newspaper, and it’s an important way to engage and connect with consumers.” You reach more consumers through social media because with the way technology is going and trending everyone has some type of social media they us.
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